Privacy Policy

I am delighted that you have shown interest in my work. Data protection is of a  particularly high priority for the management of my website. The use of the Internet  pages of www.thebadgesofpower.com is possible without any indication of personal data;  however, if a data subject wants to use special enterprise services via our website,  processing of personal data could become necessary. If the processing of personal  data is necessary and there is no statutory basis for such processing, we generally  obtain consent from the data subject. 

The processing of personal data, such as the name, address, e-mail address, or  telephone number of a data subject shall always be in line with the General Data  Protection Regulation (GDPR), and in accordance with the country-specific data  protection regulations applicable to www.ahopskipandajumpahead.com and Mission: CONTROL! A Big Feelings Adventure. By means of this data  protection declaration, we would like to inform the general public of the nature,  scope, and purpose of the personal data we collect, use and process. Furthermore,  data subjects are informed, by means of this data protection declaration, of the  rights to which they are entitled. 

As the controller, the www.thebadgesofpower.com site has implemented numerous technical  and organizational measures to ensure the most complete protection of personal  data processed through this website. However, Internet-based data transmissions  

may in principle have security gaps, so absolute protection may not be guaranteed.  For this reason, every data subject is free to transfer personal data to us via  alternative means, e.g. by telephone. 

1. DEFINITIONS 

The data protection declaration of the www.ahopskipandajumpahead.com and Mission: CONTROL! A Big Feelings Adventure site is based on the terms  used by the European legislator for the adoption of the General Data Protection  Regulation (GDPR). Our data protection declaration should be legible and  understandable for the general public, as well as our customers and business  partners. To ensure this, we would like to first explain the terminology used. In this data protection declaration, we use, inter alia, the following terms: 1. A) PERSONAL DATA 

Personal data means any information relating to an identified or identifiable  natural person (“data subject”). An identifiable natural person is one who can be  identified, directly or indirectly, in particular by reference to an identifier such as a  name, an identification number, location data, an online identifier or to one or  more factors specific to the physical, physiological, genetic, mental, economic,  cultural or social identity of that natural person. 

1. B) DATA SUBJECT

Data subject is any identified or identifiable natural person, whose personal data is  processed by the controller responsible for the processing. 

1. C) PROCESSING 

Processing is any operation or set of operations which is performed on personal  data or on sets of personal data, whether or not by automated means, such as  collection, recording, organisation, structuring, storage, adaptation or alteration,  retrieval, consultation, use, disclosure by transmission, dissemination or otherwise  making available, alignment or combination, restriction, erasure or destruction. 1. D) RESTRICTION OF PROCESSING 

Restriction of processing is the marking of stored personal data with the aim of  limiting their processing in the future. 

1. E) PROFILING 

Profiling means any form of automated processing of personal data consisting of  the use of personal data to evaluate certain personal aspects relating to a natural  person, in particular to analyse or predict aspects concerning that natural person’s  performance at work, economic situation, health, personal preferences, interests,  reliability, behaviour, location or movements. 

1. F) PSEUDONYMISATION 

Pseudonymisation is the processing of personal data in such a manner that the  personal data can no longer be attributed to a specific data subject without the use  of additional information, provided that such additional information is kept  separately and is subject to technical and organisational measures to ensure that  the personal data are not attributed to an identified or identifiable natural person. 

1. G) CONTROLLER OR CONTROLLER RESPONSIBLE FOR THE PROCESSING Controller or controller responsible for the processing is the natural or legal  person, public authority, agency or other body which, alone or jointly with others,  determines the purposes and means of the processing of personal data; where the  purposes and means of such processing are determined by Union or Member State  law, the controller or the specific criteria for its nomination may be provided for by  Union or Member State law. 

1. H) PROCESSOR 

Processor is a natural or legal person, public authority, agency or other body which  processes personal data on behalf of the controller. 

1. I) RECIPIENT 

Recipient is a natural or legal person, public authority, agency or another body, to  which the personal data are disclosed, whether a third party or not. However,  public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as 

recipients; the processing of those data by those public authorities shall be in  compliance with the applicable data protection rules according to the purposes of  the processing. 

1. J) THIRD PARTY 

Third party is a natural or legal person, public authority, agency or body other than  the data subject, controller, processor and persons who, under the direct authority  of the controller or processor, are authorised to process personal data. 1. K) CONSENT 

Consent of the data subject is any freely given, specific, informed and unambiguous  indication of the data subject’s wishes by which he or she, by a statement or by a  clear affirmative action, signifies agreement to the processing of personal data  relating to him or her. 

2. NAME AND ADDRESS OF THE CONTROLLER 

Controller for the purposes of the General Data Protection Regulation (GDPR),  other data protection laws applicable in Member states of the European Union and  other provisions related to data protection is: 

Nan Arkwright 

Walnut Creek, CA 

Voicemail: (925) 930-6292 

Website: www.ahopskipandajumpahead.com 

3. COOKIES 

The Internet pages of the www.ahopskipandajumpahead.com site use cookies. Cookies are text files  that are stored in a computer system via an Internet browser. 

Many Internet sites and servers use cookies. Many cookies contain a so-called  cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character  string through which Internet pages and servers can be assigned to the specific  Internet browser in which the cookie was stored. This allows visited Internet sites  and servers to differentiate the individual browser of the dats subject from other  Internet browsers that contain other cookies. A specific Internet browser can be  recognized and identified using the unique cookie ID. 

Through the use of cookies, the www.ahopskipandajumpahead.com site can provide the users of this  website with more user-friendly services that would not be possible without the  cookie setting. 

By means of a cookie, the information and offers on our website can be optimized  with the user in mind. Cookies allow us, as previously mentioned, to recognize our  website users. The purpose of this recognition is to make it easier for users to  utilize our website. The website user that uses cookies, e.g. does not have to enter  access data each time the website is accessed, because this is taken over by the 

website, and the cookie is thus stored on the user’s computer system. Another  example is the cookie of a shopping cart in an online shop. The online store  remembers the articles that a customer has placed in the virtual shopping cart via a  cookie. 

The data subject may, at any time, prevent the setting of cookies through our  website by means of a corresponding setting of the Internet browser used, and  may thus permanently deny the setting of cookies. Furthermore, already set  cookies may be deleted at any time via an Internet browser or other software  programs. This is possible in all popular Internet browsers. If the data subject  deactivates the setting of cookies in the Internet browser used, not all functions of  our website may be entirely usable. 

4. COLLECTION OF GENERAL DATA AND INFORMATION 

The website of the www.ahopskipandajumpahead.com site collects a series of general data and  information when a data subject or automated system calls up the website. This  general data and information are stored in the server log files. Collected may be (1)  the browser types and versions used, (2) the operating system used by the  accessing system, (3) the website from which an accessing system reaches our  website (so-called referrers), (4) the sub-websites, (5) the date and time of access to  the Internet site, (6) an Internet protocol address (IP address), (7) the Internet  service provider of the accessing system, and (8) any other similar data and  information that may be used in the event of attacks on our information technology  systems. 

When using these general data and information, the www.ahopskipandajumpahead.com site does not  draw any conclusions about the data subject. Rather, this information is needed to  (1) deliver the content of our website correctly, (2) optimize the content of our  website as well as its advertisement, (3) ensure the long-term viability of our  information technology systems and website technology, and (4) provide law  enforcement authorities with the information necessary for criminal prosecution in  case of a cyber-attack. Therefore, the www.thebadgesofpower.com site analyzes anonymously  collected data and information statistically, with the aim of increasing the data  protection and data security of our enterprise, and to ensure an optimal level of  protection for the personal data we process. The anonymous data of the server log  files are stored separately from all personal data provided by a data subject. 5. REGISTRATION ON OUR WEBSITE 

The data subject has the possibility to register on the website of the controller with  the indication of personal data. Which personal data are transmitted to the  controller is determined by the respective input mask used for the registration. The  personal data entered by the data subject are collected and stored exclusively for  internal use by the controller, and for his own purposes. The controller may 

request transfer to one or more processors (e.g. a parcel service) that also uses  personal data for an internal purpose which is attributable to the controller. By registering on the website of the controller, the IP address—assigned by the  Internet service provider (ISP) and used by the data subject—date, and time of the  registration are also stored. The storage of this data takes place against the  background that this is the only way to prevent the misuse of our services, and, if  necessary, to make it possible to investigate committed offenses. Insofar, the  storage of this data is necessary to secure the controller. This data is not passed on  to third parties unless there is a statutory obligation to pass on the data, or if the  transfer serves the aim of criminal prosecution. 

The registration of the data subject, with the voluntary indication of personal data,  is intended to enable the controller to offer the data subject contents or services  that may only be offered to registered users due to the nature of the matter in  question. Registered persons are free to change the personal data specified during  the registration at any time, or to have them completely deleted from the data  stock of the controller. 

The data controller shall, at any time, provide information upon request to each  data subject as to what personal data are stored about the data subject. In  addition, the data controller shall correct or erase personal data at the request or  indication of the data subject, insofar as there are no statutory storage obligations.  The entirety of the controller’s employees are available to the data subject in this  respect as contact persons. 

6. SUBSCRIPTION TO OUR NEWSLETTERS 

On the website of www.thebadgesofpower.com, users are given the opportunity to subscribe to  our newsletter. The input mask used for this purpose determines what personal  data are transmitted, as well as when the newsletter is ordered from the controller. www.thebadgesofpower.com informs its customers and business partners regularly by means  of a newsletter about enterprise offers. The enterprise’s newsletter may only be  received by the data subject if (1) the data subject has a valid e-mail address and (2)  the data subject registers for the newsletter shipping. A confirmation e-mail will be  sent to the e-mail address registered by a data subject for the first time for  newsletter shipping, for legal reasons, in the double opt-in procedure. This  confirmation e-mail is used to prove whether the owner of the e-mail address as  the data subject is authorized to receive the newsletter. 

During the registration for the newsletter, we also store the IP address of the  computer system assigned by the Internet service provider (ISP) and used by the  data subject at the time of the registration, as well as the date and time of the  registration. The collection of this data is necessary in order to understand the 

(possible) misuse of the e-mail address of a data subject at a later date, and it  therefore serves the aim of the legal protection of the controller. The personal data collected as part of a registration for the newsletter will only be  used to send our newsletter. In addition, subscribers to the newsletter may be  informed by e-mail, as long as this is necessary for the operation of the newsletter  service or a registration in question, as this could be the case in the event of  modifications to the newsletter offer, or in the event of a change in technical  circumstances. There will be no transfer of personal data collected by the  newsletter service to third parties. The subscription to our newsletter may be  terminated by the data subject at any time. The consent to the storage of personal  data, which the data subject has given for shipping the newsletter, may be revoked  at any time. For the purpose of revocation of consent, a corresponding link is found  in each newsletter. It is also possible to unsubscribe from the newsletter at any  time directly on the website of the controller, or to communicate this to the  controller in a different way. 

7. NEWSLETTER-TRACKING 

The newsletter of www.ahopskipandajumpahead.com contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, which are sent in HTML  format to enable log file recording and analysis. This allows a statistical analysis of  the success or failure of online marketing campaigns. Based on the embedded  tracking pixel, www.thebadgesofpower.com may see if and when an e-mail was opened by a  data subject, and which links in the e-mail were called up by data subjects. Such personal data collected in the tracking pixels contained in the newsletters are  stored and analyzed by the controller in order to optimize the shipping of the  newsletter, as well as to adapt the content of future newsletters even better to the  interests of the data subject. These personal data will not be passed on to third  parties. Data subjects are at any time entitled to revoke the respective separate  declaration of consent issued by means of the double-opt-in procedure. After a  revocation, these personal data will be deleted by the controller. www.ahopskipandajumpahead.com automatically regards a withdrawal from the receipt of the newsletter as a  revocation. 

8. CONTACT POSSIBILITY VIA THE WEBSITE 

The website of www.thebadgesofpower.com contains information that enables a quick  electronic contact to our enterprise, as well as direct communication with us, which  also includes a general address of the so-called electronic mail (e-mail address). If a  data subject contacts the controller by e-mail or via a contact form, the personal  data transmitted by the data subject are automatically stored. Such personal data  transmitted on a voluntary basis by a data subject to the data controller are stored 

for the purpose of processing or contacting the data subject. There is no transfer of  this personal data to third parties. 

9. COMMENTS FUNCTION IN THE BLOG ON THE WEBSITE 

www.thebadgesofpower.com offers users the possibility to leave individual comments on  individual blog contributions on a blog, which is on the website of the controller. A  blog is a web-based, publicly-accessible portal, through which one or more people  called bloggers or web-bloggers may post articles or write down thoughts in so called blogposts. Blogposts may usually be commented by third parties. If a data subject leaves a comment on the blog published on this website, the  comments made by the data subject are also stored and published, as well as  information on the date of the commentary and on the user’s (pseudonym) chosen  by the data subject. In addition, the IP address assigned by the Internet service  provider (ISP) to the data subject is also logged. This storage of the IP address takes  place for security reasons, and in case the data subject violates the rights of third  parties, or posts illegal content through a given comment. The storage of these  personal data is, therefore, in the own interest of the data controller, so that he can  exculpate in the event of an infringement. This collected personal data will not be  passed to third parties, unless such a transfer is required by law or serves the aim  of the defense of the data controller. 

10.SUBSCRIPTION TO COMMENTS IN THE BLOG ON THE WEBSITE The comments made in the blog of www.ahopskipandajumpahead.com may be subscribed to by third  parties. In particular, there is the possibility that a commenter subscribes to the  comments following his comments on a particular blog post. 

If a data subject decides to subscribe to the option, the controller will send an  automatic confirmation e-mail to check the double opt-in procedure as to whether  the owner of the specified e-mail address decided in favor of this option. The  option to subscribe to comments may be terminated at any time. 11.ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA 

The data controller shall process and store the personal data of the data subject  only for the period necessary to achieve the purpose of storage, or as far as this is  granted by the European legislator or other legislators in laws or regulations to  which the controller is subject to. 

If the storage purpose is not applicable, or if a storage period prescribed by the  European legislator or another competent legislator expires, the personal data are  routinely blocked or erased in accordance with legal requirements. 12.RIGHTS OF THE DATA SUBJECT 

13.A) RIGHT OF CONFIRMATION

Each data subject shall have the right granted by the European legislator to obtain  from the controller the confirmation as to whether or not personal data concerning  him or her are being processed. If a data subject wishes to avail himself of this right  of confirmation, he or she may, at any time, contact any employee of the controller. 1. B) RIGHT OF ACCESS 

Each data subject shall have the right granted by the European legislator to obtain  from the controller free information about his or her personal data stored at any  time and a copy of this information. Furthermore, the European directives and  regulations grant the data subject access to the following information: the purposes of the processing; 

the categories of personal data concerned; 

the recipients or categories of recipients to whom the personal data have been or  will be disclosed, in particular recipients in third countries or international  organisations; 

where possible, the envisaged period for which the personal data will be stored, or,  if not possible, the criteria used to determine that period; 

the existence of the right to request from the controller rectification or erasure of  personal data, or restriction of processing of personal data concerning the data  subject, or to object to such processing; 

the existence of the right to lodge a complaint with a supervisory authority; where the personal data are not collected from the data subject, any available  information as to their source; 

the existence of automated decision-making, including profiling, referred to in  Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful  information about the logic involved, as well as the significance and envisaged  consequences of such processing for the data subject. 

Furthermore, the data subject shall have a right to obtain information as to  whether personal data are transferred to a third country or to an international  organisation. Where this is the case, the data subject shall have the right to be  informed of the appropriate safeguards relating to the transfer. If a data subject wishes to avail himself of this right of access, he or she may, at any  time, contact any employee of the controller. 

1. C) RIGHT TO RECTIFICATION 

Each data subject shall have the right granted by the European legislator to obtain  from the controller without undue delay the rectification of inaccurate personal  data concerning him or her. Taking into account the purposes of the processing,  the data subject shall have the right to have incomplete personal data completed,  including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he or she may, at any  time, contact any employee of the controller. 

1. D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN) 

Each data subject shall have the right granted by the European legislator to obtain  from the controller the erasure of personal data concerning him or her without  undue delay, and the controller shall have the obligation to erase personal data  without undue delay where one of the following grounds applies, as long as the  processing is not necessary: 

The personal data are no longer necessary in relation to the purposes for which  they were collected or otherwise processed. 

The data subject withdraws consent to which the processing is based according to  point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and  where there is no other legal ground for the processing. 

The data subject objects to the processing pursuant to Article 21(1) of the GDPR  and there are no overriding legitimate grounds for the processing, or the data  subject objects to the processing pursuant to Article 21(2) of the GDPR. The personal data have been unlawfully processed. 

The personal data must be erased for compliance with a legal obligation in Union  or Member State law to which the controller is subject. 

The personal data have been collected in relation to the offer of information society  services referred to in Article 8(1) of the GDPR. 

If one of the aforementioned reasons applies, and a data subject wishes to request  the erasure of personal data stored by the www.ahopskipandajumpahead.com, he or she may, at any  time, contact any employee of the controller. An employee of www.ahopskipandajumpahead.com shall promptly ensure that the erasure request is complied with immediately. Where the controller has made personal data public and is obliged pursuant to  Article 17(1) to erase the personal data, the controller, taking account of available  technology and the cost of implementation, shall take reasonable steps, including  technical measures, to inform other controllers processing the personal data that  the data subject has requested erasure by such controllers of any links to, or copy  or replication of, those personal data, as far as processing is not required. An  employee of www.ahopskipandajumpahead.com will arrange the necessary measures in individual  cases. 

1. E) RIGHT OF RESTRICTION OF PROCESSING 

Each data subject shall have the right granted by the European legislator to obtain  from the controller restriction of processing where one of the following applies: The accuracy of the personal data is contested by the data subject, for a period  enabling the controller to verify the accuracy of the personal data.

The processing is unlawful and the data subject opposes the erasure of the  personal data and requests instead the restriction of their use instead. The controller no longer needs the personal data for the purposes of the  processing, but they are required by the data subject for the establishment,  exercise or defence of legal claims. 

The data subject has objected to processing pursuant to Article 21(1) of the GDPR  pending the verification whether the legitimate grounds of the controller override  those of the data subject. 

If one of the aforementioned conditions is met, and a data subject wishes to  request the restriction of the processing of personal data stored by www.ahopskipandajumpahead.com, he or she may at any time contact any employee of the  controller. The employee of www.ahopskipandajumpahead.com will arrange the restriction of the  processing. 

1. F) RIGHT TO DATA PORTABILITY 

Each data subject shall have the right granted by the European legislator, to receive  the personal data concerning him or her, which was provided to a controller, in a  structured, commonly used and machine-readable format. He or she shall have the  right to transmit those data to another controller without hindrance from the  controller to which the personal data have been provided, as long as the processing  is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of  Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the  GDPR, and the processing is carried out by automated means, as long as the  processing is not necessary for the performance of a task carried out in the public  interest or in the exercise of official authority vested in the controller. Furthermore, in exercising his or her right to data portability pursuant to Article  20(1) of the GDPR, the data subject shall have the right to have personal data  transmitted directly from one controller to another, where technically feasible and  when doing so does not adversely affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact any employee of www.ahopskipandajumpahead.com. 

1. G) RIGHT TO OBJECT 

Each data subject shall have the right granted by the European legislator to object,  on grounds relating to his or her particular situation, at any time, to processing of  personal data concerning him or her, which is based on point (e) or (f) of Article 6(1)  of the GDPR. This also applies to profiling based on these provisions. www.ahopskipandajumpahead.com shall no longer process the personal data in the event of the  objection, unless we can demonstrate compelling legitimate grounds for the  processing which override the interests, rights and freedoms of the data subject, or  for the establishment, exercise or defense of legal claims.

If www.ahopskipandajumpahead.com processes personal data for direct marketing purposes, the data  subject shall have the right to object at any time to processing of personal data  concerning him or her for such marketing. This applies to profiling to the extent  that it is related to such direct marketing. If the data subject objects to www.ahopskipandajumpahead.com to the processing for direct marketing purposes, www.ahopskipandajumpahead.com will no longer process the personal data for these purposes. 

In addition, the data subject has the right, on grounds relating to his or her  particular situation, to object to processing of personal data concerning him or her  by www.ahopskipandajumpahead.com for scientific or historical research purposes, or for statistical  purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary  for the performance of a task carried out for reasons of public interest. In order to exercise the right to object, the data subject may contact any employee  of www.ahopskipandajumpahead.com. In addition, the data subject is free in the context of the use of  information society services, and notwithstanding Directive 2002/58/EC, to use his  or her right to object by automated means using technical specifications. 

1. H) AUTOMATED INDIVIDUAL DECISION-MAKING, INCLUDING PROFILING Each data subject shall have the right granted by the European legislator not to be  subject to a decision based solely on automated processing, including profiling,  which produces legal effects concerning him or her, or similarly significantly affects  him or her, as long as the decision (1) is not is necessary for entering into, or the  performance of, a contract between the data subject and a data controller, or (2) is  not authorised by Union or Member State law to which the controller is subject and  which also lays down suitable measures to safeguard the data subject’s rights and  freedoms and legitimate interests, or (3) is not based on the data subject’s explicit  consent. 

If the decision (1) is necessary for entering into, or the performance of, a contract  between the data subject and a data controller, or (2) it is based on the data  subject’s explicit consent, www.thebadgesofpower.com shall implement suitable measures to  safeguard the data subject’s rights and freedoms and legitimate interests, at least  the right to obtain human intervention on the part of the controller, to express his  or her point of view and contest the decision. 

If the data subject wishes to exercise the rights concerning automated individual  decision-making, he or she may, at any time, contact any employee of www.ahopskipandajumpahead.com. 

1. I) RIGHT TO WITHDRAW DATA PROTECTION CONSENT 

Each data subject shall have the right granted by the European legislator to  withdraw his or her consent to processing of his or her personal data at any time. If the data subject wishes to exercise the right to withdraw the consent, he or she  may, at any time, contact any employee of www.ahopskipandajumpahead.com.

13.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  FACEBOOK 

On this website, the controller has integrated components of the enterprise  Facebook. Facebook is a social network. 

A social network is a place for social meetings on the Internet, an online  community, which usually allows users to communicate with each other and  interact in a virtual space. A social network may serve as a platform for the  exchange of opinions and experiences, or enable the Internet community to  provide personal or business-related information. Facebook allows social network  users to include the creation of private profiles, upload photos, and network  through friend requests. 

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park,  CA 94025, United States. If a person lives outside of the United States or Canada,  the controller is the Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal  Harbour, Dublin 2, Ireland. 

With each call-up to one of the individual pages of this Internet website, which is  operated by the controller and into which a Facebook component (Facebook plug ins) was integrated, the web browser on the information technology system of the  data subject is automatically prompted to download display of the corresponding  Facebook component from Facebook through the Facebook component. An  overview of all the Facebook Plug-ins may be accessed under  

https://developers.facebook.com/docs/plugins/. During the course of this technical  procedure, Facebook is made aware of what specific sub-site of our website was  visited by the data subject. 

If the data subject is logged in at the same time on Facebook, Facebook detects  with every call-up to our website by the data subject—and for the entire duration of  their stay on our Internet site—which specific sub-site of our Internet page was  visited by the data subject. This information is collected through the Facebook  component and associated with the respective Facebook account of the data  subject. If the data subject clicks on one of the Facebook buttons integrated into  our website, e.g. the “Like” button, or if the data subject submits a comment, then  Facebook matches this information with the personal Facebook user account of the  data subject and stores the personal data. 

Facebook always receives, through the Facebook component, information about a  visit to our website by the data subject, whenever the data subject is logged in at  the same time on Facebook during the time of the call-up to our website. This  occurs regardless of whether the data subject clicks on the Facebook component or  not. If such a transmission of information to Facebook is not desirable for the data 

subject, then he or she may prevent this by logging off from their Facebook account  before a call-up to our website is made. 

The data protection guideline published by Facebook, which is available at  https://facebook.com/about/privacy/, provides information about the collection,  processing and use of personal data by Facebook. In addition, it is explained there  what setting options Facebook offers to protect the privacy of the data subject. In  addition, different configuration options are made available to allow the elimination  of data transmission to Facebook. These applications may be used by the data  subject to eliminate a data transmission to Facebook. 

14.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  GOOGLE ANALYTICS (WITH ANONYMIZATION FUNCTION) 

On this website, the controller has integrated the component of Google Analytics  (with the anonymizer function). Google Analytics is a web analytics service. Web  analytics is the collection, gathering, and analysis of data about the behavior of  visitors to websites. A web analysis service collects, inter alia, data about the  website from which a person has come (the so-called referrer), which sub-pages  were visited, or how often and for what duration a sub-page was viewed. Web  analytics are mainly used for the optimization of a website and in order to carry out  a cost-benefit analysis of Internet advertising. 

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre  Pkwy, Mountain View, CA 94043-1351, United States. 

For the web analytics through Google Analytics the controller uses the application  “_gat. _anonymizeIp”. By means of this application the IP address of the Internet  connection of the data subject is abridged by Google and anonymised when  accessing our websites from a Member State of the European Union or another  Contracting State to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the traffic on our  website. Google uses the collected data and information, inter alia, to evaluate the  use of our website and to provide online reports, which show the activities on our  websites, and to provide other services concerning the use of our Internet site for  us. 

Google Analytics places a cookie on the information technology system of the data  subject. The definition of cookies is explained above. With the setting of the cookie,  Google is enabled to analyze the use of our website. With each call-up to one of the  

individual pages of this Internet site, which is operated by the controller and into  which a Google Analytics component was integrated, the Internet browser on the  information technology system of the data subject will automatically submit data  through the Google Analytics component for the purpose of online advertising and  

the settlement of commissions to Google. During the course of this technical 

procedure, the enterprise Google gains knowledge of personal information, such as  the IP address of the data subject, which serves Google, inter alia, to understand  the origin of visitors and clicks, and subsequently create commission settlements. The cookie is used to store personal information, such as the access time, the  location from which the access was made, and the frequency of visits of our  website by the data subject. With each visit to our Internet site, such personal data,  including the IP address of the Internet access used by the data subject, will be  transmitted to Google in the United States of America. These personal data are  stored by Google in the United States of America. Google may pass these personal  data collected through the technical procedure to third parties. 

The data subject may, as stated above, prevent the setting of cookies through our  website at any time by means of a corresponding adjustment of the web browser  used and thus permanently deny the setting of cookies. Such an adjustment to the  Internet browser used would also prevent Google Analytics from setting a cookie on  the information technology system of the data subject. In addition, cookies already  in use by Google Analytics may be deleted at any time via a web browser or other  software programs. 

In addition, the data subject has the possibility of objecting to a collection of data  that are generated by Google Analytics, which is related to the use of this website,  as well as the processing of this data by Google and the chance to preclude any  such. For this purpose, the data subject must download a browser add-on under  the link https://tools.google.com/dlpage/gaoptout and install it. This browser add on tells Google Analytics through a JavaScript, that any data and information about  the visits of Internet pages may not be transmitted to Google Analytics. The  installation of the browser add-ons is considered an objection by Google. If the  information technology system of the data subject is later deleted, formatted, or  newly installed, then the data subject must reinstall the browser add-ons to disable  Google Analytics. If the browser add-on was uninstalled by the data subject or any  other person who is attributable to their sphere of competence, or is disabled, it is  possible to execute the reinstallation or reactivation of the browser add-ons. Further information and the applicable data protection provisions of Google may  be retrieved under https://www.google.com/intl/en/policies/privacy/ and under  http://www.google.com/analytics/terms/us.html. Google Analytics is further  explained under the following Link https://www.google.com/analytics/. 

15.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  GOOGLE-ADWORDS 

On this website, the controller has integrated Google AdWords. Google AdWords is  a service for Internet advertising that allows the advertiser to place ads in Google  search engine results and the Google advertising network. Google AdWords allows 

an advertiser to pre-define specific keywords with the help of which an ad on  Google’s search results only then displayed, when the user utilizes the search  engine to retrieve a keyword-relevant search result. In the Google Advertising  Network, the ads are distributed on relevant web pages using an automatic  

algorithm, taking into account the previously defined keywords. The operating company of Google AdWords is Google Inc., 1600 Amphitheatre  Pkwy, Mountain View, CA 94043-1351, UNITED STATES. 

The purpose of Google AdWords is the promotion of our website by the inclusion of  relevant advertising on the websites of third parties and in the search engine  results of the search engine Google and an insertion of third-party advertising on  our website. 

If a data subject reaches our website via a Google ad, a conversion cookie is filed on  the information technology system of the data subject through Google. The  definition of cookies is explained above. A conversion cookie loses its validity after  30 days and is not used to identify the data subject. If the cookie has not expired,  the conversion cookie is used to check whether certain sub-pages, e.g, the  shopping cart from an online shop system, were called up on our website. Through  the conversion cookie, both Google and the controller can understand whether a  person who reached an AdWords ad on our website generated sales, that is,  executed or canceled a sale of goods. 

The data and information collected through the use of the conversion cookie is  used by Google to create visit statistics for our website. These visit statistics are  used in order to determine the total number of users who have been served  through AdWords ads to ascertain the success or failure of each AdWords ad and to  optimize our AdWords ads in the future. Neither our company nor other Google  AdWords advertisers receive information from Google that could identify the data  subject. 

The conversion cookie stores personal information, e.g. the Internet pages visited  by the data subject. Each time we visit our Internet pages, personal data, including  the IP address of the Internet access used by the data subject, is transmitted to  Google in the United States of America. These personal data are stored by Google  in the United States of America. Google may pass these personal data collected  through the technical procedure to third parties. 

The data subject may, at any time, prevent the setting of cookies by our website, as  stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet  browser used would also prevent Google from placing a conversion cookie on the  information technology system of the data subject. In addition, a cookie set by 

Google AdWords may be deleted at any time via the Internet browser or other  software programs. 

The data subject has a possibility of objecting to the interest based advertisement  of Google. Therefore, the data subject must access from each of the browsers in  use the link www.google.de/settings/ads and set the desired settings. Further information and the applicable data protection provisions of Google may  be retrieved under https://www.google.com/intl/en/policies/privacy/. 

16.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  INSTAGRAM 

On this website, the controller has integrated components of the service Instagram.  Instagram is a service that may be qualified as an audiovisual platform, which  allows users to share photos and videos, as well as disseminate such data in other  social networks. 

The operating company of the services offered by Instagram is Instagram LLC, 1  Hacker Way, Building 14 First Floor, Menlo Park, CA, UNITED STATES. With each call-up to one of the individual pages of this Internet site, which is  operated by the controller and on which an Instagram component (Insta button)  was integrated, the Internet browser on the information technology system of the  data subject is automatically prompted to the download of a display of the  corresponding Instagram component of Instagram. During the course of this  technical procedure, Instagram becomes aware of what specific sub-page of our  website was visited by the data subject. 

If the data subject is logged in at the same time on Instagram, Instagram detects  with every call-up to our website by the data subject—and for the entire duration of  their stay on our Internet site—which specific sub-page of our Internet page was  visited by the data subject. This information is collected through the Instagram  component and is associated with the respective Instagram account of the data  subject. If the data subject clicks on one of the Instagram buttons integrated on our  website, then Instagram matches this information with the personal Instagram user  account of the data subject and stores the personal data. 

Instagram receives information via the Instagram component that the data subject  has visited our website provided that the data subject is logged in at Instagram at  the time of the call to our website. This occurs regardless of whether the person  clicks on the Instagram button or not. If such a transmission of information to  Instagram is not desirable for the data subject, then he or she can prevent this by  logging off from their Instagram account before a call-up to our website is made. Further information and the applicable data protection provisions of Instagram  may be retrieved under https://help.instagram.com/155833707900388 and  https://www.instagram.com/about/legal/privacy/.

17.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  LINKEDIN 

The controller has integrated components of the LinkedIn Corporation on this  website. LinkedIn is a web-based social network that enables users with existing  business contacts to connect and to make new business contacts. Over 400 million  registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is  currently the largest platform for business contacts and one of the most visited  websites in the world. 

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court  Mountain View, CA 94043, UNITED STATES. For privacy matters outside of the  UNITED STATES LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place,  Dublin 2, Ireland, is responsible. 

With each call-up to one of the individual pages of this Internet site, which is  operated by the controller and on which a LinkedIn component (LinkedIn plug-in)  was integrated, the Internet browser on the information technology system of the  data subject is automatically prompted to the download of a display of the  corresponding LinkedIn component of LinkedIn. Further information about the  LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins.  During the course of this technical procedure, LinkedIn gains knowledge of what  specific sub-page of our website was visited by the data subject. If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with  every call-up to our website by the data subject—and for the entire duration of  their stay on our Internet site—which specific sub-page of our Internet page was  visited by the data subject. This information is collected through the LinkedIn  component and associated with the respective LinkedIn account of the data  subject. If the data subject clicks on one of the LinkedIn buttons integrated on our  website, then LinkedIn assigns this information to the personal LinkedIn user  account of the data subject and stores the personal data. 

LinkedIn receives information via the LinkedIn component that the data subject has  visited our website, provided that the data subject is logged in at LinkedIn at the  time of the call-up to our website. This occurs regardless of whether the person  clicks on the LinkedIn button or not. If such a transmission of information to  LinkedIn is not desirable for the data subject, then he or she may prevent this by  logging off from their LinkedIn account before a call-up to our website is made. LinkedIn provides under https://www.linkedin.com/psettings/guest-controls the  possibility to unsubscribe from e-mail messages, SMS messages and targeted ads,  as well as the ability to manage ad settings. LinkedIn also uses affiliates such as  Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and  Lotame. The setting of such cookies may be denied under 

https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for  LinkedIn is available under https://www.linkedin.com/legal/privacy-policy. The  LinkedIn Cookie Policy is available under https://www.linkedin.com/legal/cookie policy. 

18.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  TWITTER 

On this website, the controller has integrated components of Twitter. Twitter is a  multilingual, publicly-accessible microblogging service on which users may publish  and spread so-called ‘tweets,’ e.g. short messages, which are limited to 280  characters. These short messages are available for everyone, including those who  are not logged on to Twitter. The tweets are also displayed to so-called followers of  the respective user. Followers are other Twitter users who follow a user’s tweets.  Furthermore, Twitter allows you to address a wide audience via hashtags, links or  retweets. 

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San  Francisco, CA 94103, UNITED STATES. 

With each call-up to one of the individual pages of this Internet site, which is  operated by the controller and on which a Twitter component (Twitter button) was  integrated, the Internet browser on the information technology system of the data  subject is automatically prompted to download a display of the corresponding  Twitter component of Twitter. Further information about the Twitter buttons is  available under https://about.twitter.com/de/resources/buttons. During the course  of this technical procedure, Twitter gains knowledge of what specific sub-page of  our website was visited by the data subject. The purpose of the integration of the  Twitter component is a retransmission of the contents of this website to allow our  users to introduce this web page to the digital world and increase our visitor  numbers. 

If the data subject is logged in at the same time on Twitter, Twitter detects with  every call-up to our website by the data subject and for the entire duration of their  stay on our Internet site which specific sub-page of our Internet page was visited by  the data subject. This information is collected through the Twitter component and  associated with the respective Twitter account of the data subject. If the data  subject clicks on one of the Twitter buttons integrated on our website, then Twitter  assigns this information to the personal Twitter user account of the data subject  and stores the personal data. 

Twitter receives information via the Twitter component that the data subject has  visited our website, provided that the data subject is logged in on Twitter at the  time of the call-up to our website. This occurs regardless of whether the person  clicks on the Twitter component or not. If such a transmission of information to 

Twitter is not desirable for the data subject, then he or she may prevent this by  logging off from their Twitter account before a call-up to our website is made. The applicable data protection provisions of Twitter may be accessed under  https://twitter.com/privacy?lang=en. 

19.DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF  YOUTUBE 

On this website, the controller has integrated components of YouTube. YouTube is  an Internet video portal that enables video publishers to set video clips and other  users free of charge, which also provides free viewing, review and commenting on  them. YouTube allows you to publish all kinds of videos, so you can access both full  movies and TV broadcasts, as well as music videos, trailers, and videos made by  users via the Internet portal. 

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno,  CA 94066, UNITED STATES. The YouTube, LLC is a subsidiary of Google Inc., 1600  Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES. With each call-up to one of the individual pages of this Internet site, which is  operated by the controller and on which a YouTube component (YouTube video)  was integrated, the Internet browser on the information technology system of the  data subject is automatically prompted to download a display of the corresponding  YouTube component. Further information about YouTube may be obtained under  https://www.youtube.com/yt/about/en/. During the course of this technical  procedure, YouTube and Google gain knowledge of what specific sub-page of our  website was visited by the data subject. 

If the data subject is logged in on YouTube, YouTube recognizes with each call-up to  a sub-page that contains a YouTube video, which specific sub-page of our Internet  site was visited by the data subject. This information is collected by YouTube and  Google and assigned to the respective YouTube account of the data subject. YouTube and Google will receive information through the YouTube component that  the data subject has visited our website, if the data subject at the time of the call to  our website is logged in on YouTube; this occurs regardless of whether the person  clicks on a YouTube video or not. If such a transmission of this information to  YouTube and Google is not desirable for the data subject, the delivery may be  prevented if the data subject logs off from their own YouTube account before a call up to our website is made. 

YouTube’s data protection provisions, available at  

https://www.google.com/intl/en/policies/privacy/, provide information about the  collection, processing and use of personal data by YouTube and Google.

20.PAYMENT METHOD: DATA PROTECTION PROVISIONS ABOUT THE USE OF  PAYPAL AS A PAYMENT PROCESSOR 

On this website, the controller has integrated components of PayPal. PayPal is an  online payment service provider. Payments are processed via so-called PayPal  accounts, which represent virtual private or business accounts. PayPal is also able  to process virtual payments through credit cards when a user does not have a  PayPal account. A PayPal account is managed via an e-mail address, which is why  there are no classic account numbers. PayPal makes it possible to trigger online  payments to third parties or to receive payments. PayPal also accepts trustee  functions and offers buyer protection services. 

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A.,  22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg. 

If the data subject chooses “PayPal” as the payment option in the online shop  during the ordering process, we automatically transmit the data of the data subject  to PayPal. By selecting this payment option, the data subject agrees to the transfer  of personal data required for payment processing. 

The personal data transmitted to PayPal is usually first name, last name, address,  email address, IP address, telephone number, mobile phone number, or other data  necessary for payment processing. The processing of the purchase contract also  requires such personal data, which are in connection with the respective order. The transmission of the data is aimed at payment processing and fraud prevention.  The controller will transfer personal data to PayPal, in particular, if a legitimate  interest in the transmission is given. The personal data exchanged between PayPal  and the controller for the processing of the data will be transmitted by PayPal to  economic credit agencies. This transmission is intended for identity and  creditworthiness checks. 

PayPal will, if necessary, pass on personal data to affiliates and service providers or  subcontractors to the extent that this is necessary to fulfill contractual obligations  or for data to be processed in the order. 

The data subject has the possibility to revoke consent for the handling of personal  data at any time from PayPal. A revocation shall not have any effect on personal  data which must be processed, used or transmitted in accordance with  (contractual) payment processing. 

The applicable data protection provisions of PayPal may be retrieved under  https://www.paypal.com/us/webapps/mpp/ua/privacy-full. 

21.LEGAL BASIS FOR THE PROCESSING 

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we  obtain consent for a specific processing purpose. If the processing of personal data  is necessary for the performance of a contract to which the data subject is party, as 

is the case, for example, when processing operations are necessary for the supply  of goods or to provide any other service, the processing is based on Article 6(1) lit. b  GDPR. The same applies to such processing operations which are necessary for  carrying out pre-contractual measures, for example in the case of inquiries  concerning our products or services. Is our company subject to a legal obligation by  which processing of personal data is required, such as for the fulfillment of tax  obligations, the processing is based on Art. 6(1) lit. c GDPR. 

In rare cases, the processing of personal data may be necessary to protect the vital  interests of the data subject or of another natural person. This would be the case,  for example, if a visitor were injured in our company and his name, age, health  insurance data or other vital information would have to be passed on to a doctor,  hospital or other third party. Then the processing would be based on Art. 6(1) lit. d  GDPR. 

Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal  basis is used for processing operations which are not covered by any of the  abovementioned legal grounds, if processing is necessary for the purposes of the  legitimate interests pursued by our company or by a third party, except where such  interests are overridden by the interests or fundamental rights and freedoms of the  data subject which require protection of personal data. Such processing operations  are particularly permissible because they have been specifically mentioned by the  European legislator. He considered that a legitimate interest could be assumed if  the data subject is a client of the controller (Recital 47 Sentence 2 GDPR). 

22.THE LEGITIMATE INTERESTS PURSUED BY THE CONTROLLER OR BY A THIRD  PARTY 

Where the processing of personal data is based on Article 6(1) lit. f GDPR our  legitimate interest is to carry out our business in favor of the well-being of all our  employees and the shareholders. 

23.PERIOD FOR WHICH THE PERSONAL DATA WILL BE STORED 

The criteria used to determine the period of storage of personal data is the  respective statutory retention period. After expiration of that period, the  corresponding data is routinely deleted, as long as it is no longer necessary for the  fulfillment of the contract or the initiation of a contract. 

24.PROVISION OF PERSONAL DATA AS STATUTORY OR CONTRACTUAL  REQUIREMENT; REQUIREMENT NECESSARY TO ENTER INTO A CONTRACT;  OBLIGATION OF THE DATA SUBJECT TO PROVIDE THE PERSONAL DATA;  POSSIBLE CONSEQUENCES OF FAILURE TO PROVIDE SUCH DATA

We clarify that the provision of personal data is partly required by law (e.g. tax  regulations) or can also result from contractual provisions (e.g. information on the  contractual partner). 

Sometimes it may be necessary to conclude a contract that the data subject  provides us with personal data, which must subsequently be processed by us. The  data subject is, for example, obliged to provide us with personal data when our  company signs a contract with him or her. The non-provision of the personal data  would have the consequence that the contract with the data subject could not be  concluded. 

Before personal data is provided by the data subject, the data subject must contact  any employee. The employee clarifies to the data subject whether the provision of  the personal data is required by law or contract or is necessary for the conclusion  of the contract, whether there is an obligation to provide the personal data and the  consequences of non-provision of the personal data. 

25.EXISTENCE OF AUTOMATED DECISION-MAKING 

As a responsible company, we do not use automatic decision-making or profiling. This Privacy Policy has been generated by the Privacy Policy Generator of the  External Data Protection Officers that was developed in cooperation with the Media  Law Lawyers from WBS-LAW. 

© 2020 Nan Arkwright, all rights reserved.